How the "Living Spaces" Campaign Works

• Each quarter beginning in March, 2005, KPLC will feature a different room to make over.  Our viewers will pick up entry forms from our participating major sponsors' locations and submit them to KPLC.

• A judge panel will nominate 5 rooms from the entry forms submitted and our viewers will select one lucky homeowner as the make-over room for that quarter.

• The work will be provided by the Sub-sponsors through the donation of products or services pertaining to the needs of the make-over room.  We will visit the make-over as it progresses and keep the viewers updated through the internet with streaming video or slides.

Title Sponsor Components:

• As a Title Sponsor of the Living Spaces campaign, the Home Builder's Association will receive title placement on all promotional spots run throughout the year.  On-Air value of promotional schedule is $19,000.00/month.  This campaign will build awareness of the Home Builder's Association and help your organization grow.

• Example of title sponsor on promotional spots:  KPLC and The Home Builders Association present Living Spaces

• The Home Builder's Association will receive a $5,000.00 advertising schedule per quarter to run their own 30 sec. commercials.

• The members of The Home Builder's Association would be responsible for the coordination of all the make-over rooms by furnishing the products or services needed to complete each room.

Major Sponsor Components:

• Only Four Major Sponsorships available and will be featured from March-November.

• Major Sponsors will be distribution centers for entry forms where they can expect increased traffic throughout the year.

• Major Sponsors will commit to a $2,800.00 per month advertising schedule in which 75% will go toward their own 30 sec. commercial schedule, 20% to banner advertising on KPLCTV.com, and 5% to the production of the promotional schedule.

• Major Sponsors will also receive in addition to their paid schedules, name mentions and logos on all promotional pieces throughout the year.  On-Air value of promotional schedule is $19,000.00/month.

• Major Sponsors will have Internet presence all year with banner ad and website link.

• Major Sponsors will donate product if needed for the make-over room.

• Major Sponsors will receive a live weather remote from their location once in the campaign.

Sub-Sponsor Components:

• At least ten Sub-Sponsors per quarter to allow a minimum of $5,000.00 make-over budget.

• Sub-Sponsors receive logos on promotional spots throughout their sponsored quarter.

• Sub-Sponsors will receive Internet presence all year with banner ad and website link.

• Sub-Sponsors will receive a $500.00 advertising schedule per quarter.

• Sub-Sponsors will donate $500.00 worth of product or service during their sponsored room remodel.

Rooms To Be Featured:

• March - May -- Outdoor living with Patio and landscaping services

• June - August -- Kitchen make-over

• September - November -- Living Room make-over

The Investment:

• Title Sponsorship - Only one available
  ~ $15,000.00/year (Broken down into $5,000.00/quarter)

• Major Sponsorship - Only four available
  ~ $25,000.00/year (Broken into nine $2,800.00 monthly installments)

• Sub-Sponsor - At least 10 sponsors per quarter
  ~ $500.00/quarter (Paid to the Home Builders Association)
  ~ Plus $500.00 worth of product or service